94% of traders fail. Only 1-2% ever get paid. We've discovered a fundamental flaw in how the industry operates—and built a solution that changes everything.
The prop trading model is designed to collect fees from traders who never had a chance to succeed.
10% profit in 30 days with strict drawdown? Only 5% of professional hedge funds achieve this consistently. Traders are set up to fail.
Weekend holding restrictions, news trading bans, consistency rules—designed to disqualify traders who would otherwise pass.
$310M+ lost to fraud in 2024. Withdrawal delays, account terminations, firms disappearing overnight. Trust is destroyed.
We've reimagined how trader evaluation works. The result is counterintuitive—but it works.
Our proprietary evaluation method dramatically increases trader success—without increasing business risk.
Unlike competitors, our model works equally well in bull, bear, or sideways markets. No luck factor.
We identify genuinely talented traders, reducing funded account risk and creating sustainable unit economics.
Expert Advisors, news trading, any strategy. We only set a max drawdown—the rest is up to you. We care about profits, not rules.
Our innovation is elegantly simple, yet no one in the industry has done it. We can't reveal it publicly—but investors who see our pitch deck immediately understand why it works.
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GoGain: Disrupting the $20B Prop Trading Industry
The prop trading industry has a fundamental misalignment: firms profit when traders fail. The current model collects challenge fees from traders attempting to pass arbitrary profit targets, with 98% failing and losing their fee entirely.
This creates perverse incentives where firms are motivated to set difficult or unclear rules, provide poor execution, and ultimately profit from trader failure rather than success.
GoGain introduces PvP (Player vs Player) trading challenges where traders compete head-to-head in real-time. The winner—the trader with the highest profit at challenge end—receives a funded account.
This model fundamentally realigns incentives:
A massive market in transformation
The prop firm industry is experiencing massive consolidation. Over 80 firms shut down or were acquired in 2024 alone, primarily due to:
No dominant player owns more than 15% market share. Top competitors:
Key gap: No one has built a PvP competition model. We're creating a new category.
| Region | Market Share | GoGain Strategy |
|---|---|---|
| Europe (EU) | - | Phase 1 - Primary |
| United States | 62% | Phase 1 - Primary |
| United Kingdom | 12% | Phase 2 |
| India | 8% | Phase 3 High growth potential |
| Canada | 5% | Phase 2 |
| Rest of World | 13% | Opportunistic |
Multiple revenue streams with aligned incentives
All participants pay an entry fee to join challenges. This covers operational costs and provides baseline revenue.
Standard Challenge Fee Structure:
Expert Challenge (Premium Tier):
Difference between total fees collected and capital allocated to winners. Retained margin is 10-15% of challenge pool.
Example:
5 traders × €149 = €745 collected
Winner gets €50K funded account
Margin retained: ~€600
Ongoing revenue from funded trader profits. This is where incentives fully align—we only earn when traders succeed.
Split Structure:
80-90% to trader / 10-20% to GoGain
| Revenue Stream | Share | Description |
|---|---|---|
| Standard Fees | 50% | €90-€500 PvP Challenge entries |
| Broker Rebates | 20% | €2-5/lot from LP rebates |
| Expert Fees | 15% | €2,000+ Expert Challenge entries |
| Margin Surplus | 8% | ~€50K/yr leverage buffer |
| Profit Share | 7% | 10-20% of funded profits |
| Metric | Value |
|---|---|
| Customer Acquisition Cost (CAC) | €40 |
| Avg. Challenge Fee | €358 |
| Lifetime Value (LTV) | €573 |
| LTV:CAC Ratio | 14.3x |
| Gross Margin | 85% |
5-year growth trajectory
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Challenges Sold | 2,400 | 4,800 | 8,000 |
| Funded Traders (10%) | 240 | 480 | 800 |
| Total Revenue | €1.5M | €3.2M | €5.5M |
| Operating Costs | €600K | €900K | €1.2M |
| Net Profit | €600K | €1.8M | €3.5M |
| Startup Costs | Amount |
|---|---|
| White Label Platform Setup | €20,000 |
| Website Development | €8,000 |
| Legal Documentation | €5,000 |
| Launch Marketing | €10,000 |
| Operational Reserve | €5,000 |
| Total Startup | €48,000 |
| Monthly Operating | Amount |
|---|---|
| Platform License | €2,500 |
| Server & Infrastructure | €500 |
| Payment Gateway | €300 |
| Customer Service | €1,500 |
| Marketing | €8,000 |
| Total Monthly | €12,800 |
Platform live, white-label integration
200 challenges/month target
Break-even achievement
400 challenges/month, profitability trigger for Tranche 2
Why GoGain will win
While competitors impose restrictive rules that frustrate traders, GoGain takes a radically different approach:
Use any EA, bot, or automated system during challenge and when funded. No restrictions.
Trade NFP, FOMC, CPI—any news event. No blackout periods, no restrictions.
Scalping, swing, martingale, hedging—trade however you want. Your strategy, your choice.
Respect the max drawdown. That's it. We care about your profits, not how you make them.
Why this matters: This is a massive differentiator. Traders hate arbitrary rules. By removing them, we attract skilled algo traders and news specialists that competitors actively exclude.
No competitor has built a true head-to-head competition model. We're creating a new category with innovative trader evaluation.
Unlike competitors who profit from failure, we only succeed when funded traders profit. This creates natural word-of-mouth and retention.
25+ years in financial services. Certified Financial Advisor with deep expertise in forex & metals trading and trading systems development.
| Moat | Description | Timeline to Build |
|---|---|---|
| Brand & Trust | First mover in "fair competition" positioning builds brand equity | 12-18 months |
| Network Effects | More traders = better competitions = more traders | 18-24 months |
| Data Advantage | Competition data reveals true skill patterns others can't see | 24-36 months |
| Talent Pipeline | Best traders know GoGain selects on merit | 24-36 months |
| Regulatory Position | Early compliance investment creates barriers | 12-24 months |
Join us in disrupting a $20B industry
Amount: €200,000
Use of Funds:
Milestone: Launch MVP, complete first 100 challenges, validate unit economics
Amount: €1,000,000
Triggered by: Profitability achieved
Use of Funds:
| Scenario | Multiple | Valuation | IRR |
|---|---|---|---|
| Conservative | 2.5x | €15M | 20% |
| Base Case | 6.7x | €40M | 46% |
| Optimistic | 16.7x | €100M | 75% |
Experience the GoGain trading challenge platform
Explore our full platform including dashboard, challenge marketplace, live trading arena, analytics, and payout system.